National Cinema Center of Armenia chooses Prasad Corp as one of its Heritage Film Restoration Partners
This is part of the celebration of the 100th anniversary of Armenian cinema and the 85th anniversary of Armenian animation
15th March 2024 – On the occasion of the 100th anniversary of Armenian cinema and the 85th anniversary of Armenian animation, the National Cinema Center of Armenia has initiated a number of film restorations in cooperation with various international restoration companies, among which is the Asian Prasad Corp company, with more than six decades of experience in media production and film preservation from India which offers a comprehensive range of preservation, digitization, and restoration services globally.
The following films have been restored:
The Magic Carpet (1948) by Lev Atamanov
The Congregation of Mice (1978) by Lyudmila Sahakyants
The Magic Rainbow (1979) by Elvira Avagyan
The National Cinema Center of Armenia carries out all the restoration work under the state program "Preservation Service of Film and Photographic Collection" with the state financial support of the Ministry of Education, Science, Culture and Sport of the Republic of Armenia.
The National Cinema Center of Armenia, the legal successor to Armenfilm Studio, is a state non-commercial organization dedicated to implementing state cultural policies in cinematography. Today, the National Cinema Center of Armenia undertakes various functions, including providing state financial support to local filmmakers, digitizing, restoring, preserving, and promoting the national film heritage, as well as showcasing Armenian films in international film festivals and film markets.
Prasad, the world leader in film preservation, digitization, and restoration, will be bringing back to life the Armenian heritage consisting of feature films, documentaries and animation films for theatrical screening and online access.
“Prasad is excited to partner with Armenia and to be welcomed into the CIS region. We are delighted to offer our expertise to restore Armenian heritage for the world to see and for its future generations,” says Saiprasad, Director at Prasad Corp. He also adds, “Prasad will help the National Cinema Center of Armenia to access restoration and remastering services complementing their work to scan their films”. As the Cinema Center remarks, “We are delighted with the fruitful and productive partnership with Prasad Corp and are confident that it will be long-lasting”.
About Prasad Corp:
Prasad Corp offers a comprehensive range of preservation, digitization and restoration services globally. As the proud owner of Digital Film Technology GmbH, a manufacturer of Motion Picture Film Scanners, Prasad is uniquely positioned to offer convenient, strategic and wholesome preservation services to its customers both onsite and offsite. Its preservation centers are located worldwide including, Japan, India, the UK, Europe and the USA, and also offer preservation on-demand services to suit the needs of its customers anywhere in the world. For more, visit – www.prasadcorp.com
About the National Cinema Center of Armenia:
The National Cinema Center of Armenia, the legal successor to Armenfilm Studio, is a state non-commercial organization dedicated to implementing state cultural policies in cinematography. Today, the National Cinema Center of Armenia undertakes various functions, including providing state financial support to local filmmakers, digitizing, restoring, preserving, and promoting the national film heritage, as well as showcasing Armenian films in international film festivals and film markets.
For more, visit -
www.ncca.am
Media Contact:
Prasad Corporation
Petr Ryzhenkov
Regional Sales Director UK, EU, CIS regions
Email : petr.ryzhenkov@prasadcorp.com
The National Cinema Center of Armenia
Gohar Sargsyan
Head of PR department
Email : goharsargsyan@ncca.am
