SDR to HDR Conversion

With the rise of Over-The-Top (OTT) platforms the way we consume video content has changed dramatically. So have the expectations of the viewers. Today, consumers expect nothing less than the best when it comes to picture quality, and that's where the need for SDR to HDR conversion comes in.

While it was once considered the gold standard, SDR (Standard Dynamic Range) now falls short when it comes to meeting the demands of modern viewers. HDR, or High Dynamic Range, is a technology that provides a wider color gamut and higher contrast ratios, resulting in a more immersive viewing experience.

OTT platforms have recognized this shift in viewer expectations and are now investing in HDR technology to deliver the best possible experience to their viewers. However, the transition from SDR to HDR is not as simple as flipping a switch.

How is Prasad different?

• We have mastered the ‘inverse tone mapping’ algorithm also called as Up-Mapping or Up-Converting from SDR source to HDR
• Our customized Semi-Auto conversion workflow makes the process faster while delivering best-in-class results compared to the industry
• We also specialize in HDR enhancements of legacy content for older movies to be re-mastered in HDR forma

The need for SDR to HDR is becoming increasingly important, and those who invest in it now will be best positioned to meet the demands of modern viewers.